What is an ICO in Cryptocurrency? An ICO initial coin offering is the cryptocurrency sector’s equivalent to an Initial Public Offering (IPO). A company that seeks to generate capital for the development of a new blockchain application or service can initiate an ICO to raise the necessary funds.
Investors intrigued by the opportunity can participate in the ICO by purchasing a newly issued cryptocurrency from the company. This token may offer some utility within the company’s product or service or represent an ownership stake in the project.